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Thursday, September 24 • 9:00am - 10:45am
What’s at Stake? Newsrooms increase online readership – and revenue – using data

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What causes a non-reader to subscribe? What can be done to better retain existing readers? Who is having success among small news operations using research? And how are reporters and editors leading the effort? With traditional advertising in sharp decline, community news organizations are using research and data to find ways to increase paid readership and membership. Answers to all these questions and more are provided by an expert panel led by Amy Kovac-Ashley from the American Press Institute.

Speakers
avatar for Amy L.  Kovac-Ashley

Amy L. Kovac-Ashley

Vice President and Senior Director, American Press Institute
Amy L. Kovac-Ashley is vice president and senior director of the American Press Institute, where her portfolio includes accountability journalism and organizational transformation and culture change, of which the Table Stakes program is an important part. She designed and leads API’s... Read More →

Panelists
avatar for Autumn Phillips

Autumn Phillips

Managing Editor, The Post and Courier
Autumn Phillips is Managing Editor of The Post and Courier in Charleston, S.C. She previously served as Executive Editor of the Quad-City Times in Davenport, Iowa, and the Times-News in Twin Falls, Idaho. Her work has been recognized twice by Editor & Publisher Magazine’s “10... Read More →
avatar for Les High

Les High

Publisher, The News Reporter
Born Nov. 7, 1961 to James C. and Carolyn T. HighWife – Becky Nix High; married 27 years. Children – Carolyn Nix High, 25, and Margaret Stuart High, 23Lifelong resident of Whiteville, N.C.1980 graduate of Whiteville High School1984 graduate of UNC-Chapel Hill with BA in JournalismLifelong... Read More →
avatar for Liz White

Liz White

Chairwoman and Family Owner, Record-Journal Media Group
Liz White is a 5th generation family owner at the 152-year-old Record-Journal Media Group in central Connecticut, which includes one daily and 7 weeklies. She was named publisher in January 2020. She holds an MBA from Yale School of Management, a bachelor’s from Boston College... Read More →


Thursday September 24, 2020 9:00am - 10:45am EDT
Virtual Link to Join this Session will be Announced

Attendees (3)